Monday, August 2, 2010

Penguin turns 75

I love the left hand page below of penguin options for the iconic cover design.  Who knew that a 21 year-old office junior called Edward Young devised the look for the books that were launched in 1935 as cheap quality paperbacks costing sixpence.  By 1937, the company had sold 3 million books.  And as they say, the rest is history.  Via the BBC.


Nina of Temps Perdu said...

I also adore the penguin.
I collect the lilac/ blue ones (Essays and belles-lettres). Sometimes the colour vary and I become unsure if it is to be blue or lilac!
I enjoy the texture and well,it is a certain feeling to read a truly old penguin paperback, the scent is absolutely lovely - it smells very old!

summer said...

Eeeek I love penguins! Love it!